Here's an interesting if eyebrow-raising way to spin the traditional real estate open house: call it a free modern house tour. That's what William Pitt Sotheby's International Realty in New Canaan is doing this weekend with four modern houses now on the market.
I saw the notice in our local paper, the Record Review, which is hanging on in a paper-only edition (perhaps that's why it's hanging on -- because it hasn't succumbed to the temptation to give away for free what its customers will pay for). Here's what it says:
A rare opportunity for the public to tour four of New Canaan's distinctive modern homes is offered on Sunday, Nov. 1, during an open house from 1 to 4 p.m.
Included are the "Hemicycle House" designed by John Howe, a top apprentice of Frank Lloyd Wright at Taliesin, Wisc., for more than 30 years; a house designed by a disciple of Mr. Wright, Eduardo Faxas; the Alice Ball House, designed by Philip Johnson and the brand-new townhouse designed by New Canaan's David Prutting with architect Joeb Moore of Greenwich.
The free event is open to the public ... For further information call Rita Kirby at William Pitt Sotheby's International Realty in New Canaan...
By the way, if you're interested in a gallery of hideous McMansions, click here.
This was such a clever and insightful take on the evolving nature of real estate marketing. Your observations on how open houses are transforming—from traditional walkthroughs to curated experiences—highlight a fascinating shift in how we perceive and engage with space. It’s no longer just about showing square footage; it’s about storytelling, atmosphere, and emotional connection. You captured that shift brilliantly, and it’s especially interesting to consider how architecture and lifestyle branding are becoming more intertwined. As homeowners and developers continue to reimagine how spaces are presented and experienced, working with thoughtful professionals is key. R for Remodelers is a great example—they specialize in renovations that don’t just look good, but feel right for modern living. Thanks for offering such a forward-thinking perspective—it’s a refreshing lens on a process most of us take for granted!
ReplyDelete